Ottawa Social Media Marketing Consultants

business in Ottawa

Ever since Google included social media like Facebook, Twitter and LinkedIn in the algorithm for their search engines, the need to be on it has grown exponentially. And like all things that grow exponentially, being late to the party is like a double-edged sword. It’s not so good to be late, because you have missed all of the hard work and processes that have led to this moment. The good side is that you have missed all of the hard work and processes that have led to this moment, but you do not need to repeat them to glean the knowledge within.

At this point, what most have learned about social media marketing, is that you need to be where the people are, and they are on social media like Facebook, Twitter and LinkedIn. You need to have information in place to allow individuals who may be interested in your products or services to interact with you. You need to lead them through a clear process, much like a puzzle, whereby one piece connects to the next piece until the picture is revealed. The most important thing that most businesses have learned, is that the time for Do-It-Yourself, is now a thing of the past.

Expectations have increased as fast as everything else on the web. Where it was once stylish to have hundreds of pages of text, now less is more. Where once the addition of a picture to your website was considered to be vogue, a video is the standard. Where once a simple website was enough to get the attention of search engines, now social media marketing is the standard. Social Media Marketing in Ottawa is a boat that has left the dock. As it drifts away and you continue to watch it go, it won’t be long before you will need to get wet in order to be onboard. We have solutions for beginners right through to advanced online marketing.

Brought to you by The Shotgun Show TM, a highly effective and cleverly disguised Online Marketing “How To” platform and 21^st Century Internet Marketing Strategy for Social Media Marketing. Get with an Internet Marketing Company that knows how to leverage the new “word of mouth.”

http://shotgunshow.com

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Online Marketing Strategies, SEM and Web Design

SEM stands for Search Engine Marketing and it is tied directly to Online Marketing Strategies, which are tied directly to Web Design. As the Internet evolves at an astonishing rate, so does the sophistication of the users.

Once upon a time, consumers would enter complete sentences in a search box and hope to find what they were looking for. When they were not satisfied they enter new search parameters before going to the second of results on the original search. After a decade or more of searches, there are billions of searches every day

And less than 20% of surfers go to page 2, but prefer to refine their keywords and start a new search. 

Search engines have known for a long time that some words are more equal than others. When a consumer types in the subject of their search, the search engine logs the information. Over time, patterns emerge, like paths through the woods, people use some words more than others. If you are in need of Bed Bug related products then there are four spellings: Bedbug, Bed Bug, Bedbugs, Bed Bugs. Just so you know, One variation of these is used by four out five consumers. In other words, 80% of consumers who are looking to spend money on Bedbug related products, use 1 variation more than the rest. If you are selling products or services in that niche, and you do not know which variation it is, then you are at a disadvantage, and missing 80% of the traffic.

As a business owner, you need to know what keywords are most important in your niche so that you can weave them into your website content and show the search engines that your company is an authority in your field. Anything else, is just guessing, and not a viable solution for success.

The Shotgun Show is a highly effective and cleverly disguised Online Marketing How To platform that is the 21^st Century Internet Marketing Strategy and vehicle for Social Media Marketing. Get with an Internet Marketing Company that knows how to leverage the new “word of mouth.”

http://shotgunshow.com

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Changes in Internet Development Strategies

If you plan to leverage your online presence for the next two to five years, then you may want to know about Changes in Internet Development Strategies. What went before, no longer applies the same as it once did. Let’s admit that it is time consuming, frustrating and technically impossible to keep up with all of the changes that happen online. But don’t sweat, because if you your strategy is to acquire new clients, provide your clients with more products and services or to cater to emerging markets, then there is a solution. If you just want the Yellow Pages back, then we may not be able to help. The only way out is through, and through is in the forward direction. So let us help.

Not long ago, a web development strategy would mean having a website with hundreds of pages of text. Then it was imperative to have pictures or jpegs on your site. After that it was essential to have hyperlinks, a blog, bookmarks, backlinks, video, articles, podcast, mobile apps, games, social media, on page, off page, SEO, keywords, and, and, and. Today, you need to understand what each element can do for you. Most importantly, you must know what your business strategy is, because it will determine your overall Internet Development Strategy. You may need a mobile app more than you need social media. Videos may increase your bottom line more than articles, you may not have enough backlinks but you need to decide whether to focus on Google+ more than Twitter or your Facebook Page. If you cannot answer the pertinent questions, then the risk is that you waste time and money guessing, and not getting the results that you know are possible.

There are numerous and separate strategies for increasing ease of use for your customers, for finding new clients or helping your sales people close deals more easily. It is sort of like cooking: you plan the meal, invite the guests, identify a recipe that will ensure success, get the right ingredients, execute the directions, and serve. All that is left are the accolades. Simple! Get your Internet Development cooking for your Business.

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Why Your Business Needs Mobile Application Development

“Why” is no longer the right question. 18 months ago, “why” would’ve been an acceptable question that deserved an answer, but right now, it may be more of an indicator of whether you “get it,” or not. Let us be clear: there is nothing wrong with not “getting it.” There is something wrong with not doing anything about it. Did you know that when they introduced the automobile, people responded “why do I need an automobile when I can feed my horse free grass instead of gas?” Yes, we are loosely paraphrasing, but something relatively close to that was said. And you know who it came from, a naysayer. In our lives there is always a naysayer, a person who shoots down new ideas, that they are sure will never work. And when something actually does become popular, they are usually the first to say “I knew that was going to work!”

Well, this is one of those times. The mere fact that a quarter million smart phones were activated over the Christmas Holidays last year, each enabled with web browsing, each sporting several apps, or applications, should be enough to catch your attention. Whether the naysayer like it or not, apps are here, they are used in abundance and they are the tools of today and the future.

I guess I should explain that App is short for Application, which is short for Mobile Application, which is short for Massive Opportunity to Connect, Engage and Provide Services to consumers. And it is all user controlled from a phone. What a planet! So, if you have sales people, they can easily access information to inform your potential clients. You can make it easy to spread the word about specials, clearance items or promotions. You can make it easy for everyone in the universe to do business with you. Don’t be the last one on your block to be leveraging the power of Apps and Mobile Application Development.

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Business Goals and Web Development Design

Business Goals and Web Development Design are two elements of one direction, one vision, one mission. Having one without the other is like building a BBQ for the first time, without using the instructions. If you have a lot of time and money to spend on figuring out what professionals already know, then feel free to deviate from the path. On the other hand, if your goal is within site and you would like to build the most direct path between you and it, then keep reading.

As far as Business Goals are concerned, your business may be trying to acquire new customers, make it easier for existing clients to get services, introducing new products and services or a myriad of other options. The first step is to be clear on WHAT you are trying to achieve, WHY you are striving for it and the RESULT that you expect from it. That way, you have a map of your goal. The importance of the map will become more apparent once you begin moving toward that goal. Even the most direct path has many branches and deviations along it and if all goes well, you will find yourself lost in the woods, where you will learn the humbling, but necessary lessons. Once you are enlightened, you will pull out your map and get yourself back on the path toward your goal. Those who do not make a map are still wondering around in the woods, lost. And when it comes to the Web, you will find that the woods begin on Page Two.

Your web development design is exactly the same. It is like designing a brick and mortar retail space. There are proven layouts and designs that expediate every product, service and action. There are extra products and services that your clients seek, but may not know are available. There are avenues for those in a hurry, and deeper information for those that need to take their time. Some clients make decisions based on what they read, others by what they hear and some by what they see.

On the web there are also the Search Engines that are looking, reading, listening, indexing. They use completely different elements, patterns and clues from your web development design than your human visitors, but they are there on behalf of people to find the most relevant choices for their searches. If you cater to human and droid, and you will find the best of both worlds right in the sweet spot. We are N-Vision IT. 613 722 1965.

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10-Minute Website Design Strategy

I was riding with a friend in his car, who is a self-proclaimed technology neophyte, but he is very dependant on his “toys.” He would be challenged to exist without being grumpy if he were to lose his phone which docks with his car and delivers any combination of two thousand songs and movies and games and, and, and I can’t wait until he get’s a phone that makes French fries. Meanwhile, he has a website that he designed himself, he manages himself and neglects himself. He is always complaining that he can never find himself in search engine searches and designs his keywords by what he thinks is relevant and what his family think are relevant. Needless to say, this is like putting the wrong phone number and an address that is across town on all of your advertising.  Only the lost and random are going to find you!

DIY is great for personal or a hobby related Website Design Strategy. For a real business, DIY Websites are parallel to creating your business cards in crayon. What is most bizarre is that my friend is a Real Estate Agent who scoffs at people who try to sell their house themselves. I try to point out the obvious hypocrisy, but it’s his argument and his car, so I look out the window.

The next day, I went into his admin area, altered a few of keywords, made some internal adjustments to his text, titles and pictures and set him up a blog. Before long, his site had an increase in hits and he was able to find himself in searches. He never reached Page One, but was suddenly aware that DIY was not the most effective Online Marketing Strategy for a Business. Contact N-Vision IT at 613 722 1965 for a 10 Minute Website Design Strategy from the best Web Development Design team in Ottawa.

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Business at a Thousand Views per Hour

It’s Monday, and in the last 72 hours, there was one seemingly ordinary business in a quiet corner of Ottawa, who introduced themselves to over 73,000 people. While they brushed their teeth they presented their company concepts to 500 people. While they were eating their breakfasts, lunches and dinners they expounded on their products to 7,500 people. While they enjoyed a movie with their kids, they demonstrated their expertise to 2,000 people. You might think that they are the best multi-tasking, networkers in Ottawa, and you would be right… sort of.

Meet N-Vision Interactive, who also go by the online moniker of betterwebsites. They are a humble group of diligent, somewhat geeky and definitely effective Ottawa based Website Design firm. They specialize in Mobile Apps, ecommerce, Social Media Marketing and all Web related actions to get more attention from search engines, more eyes on pages and easier routes to satisfying their clients, clients. Translation: They apply their extensive understanding of Internet processes for whomever wants more traffic.

On Friday, an episode of the Shotgun Show featuring N-Vision Interactive was posted on Youtube and dispersed to multiple blogs, social media, video, and article sites that has had over 72,000 views since. It might surprise you to know that there are not any lingerie models or pop stars associated with this video. It lacks a cute puppy, is devoid of any and all Jackass-style stunts and does not contain footage from a natural or man-made disaster, caught on a phone.  It is just a 3-minute video about them and their business.

What’s the catch? Actually, there is no “catch.” This is corporate video in the 21^st Century. It’s a combination of entertainment and information that grabs the viewer and carries them through the entire episode. It is the new “first-impression,” cleverly distributed on social media, the “new word of mouth.” What really got the ball rolling was the ability of these two companies to leverage their combined established networks that were built by the Shotgun Show and N-Vision over the last nine months. Because they had spent time and energy building their friends, followers and lists, the video was shared by friends and re-posted repeatedly. And their friends shared it, and their friend’s friends shared it, and so on. This caught the attention of the search engines, increased their authority and directly contributed to its success. And since 20% of viewers watch multiple videos in a given channel, then all of the other episodes of the Shotgun Show benefitted as well.

So, if you would you like to talk about your business to 24,000 people while you sleep next weekend, or you need a little more search engine love or you are having challenges getting your information across the internet, you might want to contact the teams who know how to do it.

 

http://betterwebsites.ca N-VisionIT,  613 722 1965, is a Website Design Company in Ottawa with clients on several continents. Specializing in Ottawa Web Marketing for Web Applications, Mobile Applications, Social Media Marketing and Flash Website Design.

 

http://shotgunshow.com The Shotgun Show is a highly effective Online Marketing platform that is the 21^st Century vehicle for advertising and Social Media Marketing, the new “word of mouth.”

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Website Design in Ottawa with N-VisionIT

As the Internet continues to evolve, more consumers search for new products and services, more businesses create a presence and the expectations change. Website Design in Ottawa with N-VisionIT has been evolving with the demansds of online marketing since before Facebook. Think of your grocery store. All grocery stores compete on the price of milk. If you have the lowest price, you will get more customers. But when you get inside the store to buy the cheapest milk, it’s not up front, close to the checkout, it is shelved in the farthest corner away from the checkout, so that you have to pass all of the other items for sale to get it. Then on the way back to the checkout, you see bread, which you know you are going to need eventually, so you grab a loaf. By the time you reach the checkout, your arms are overflowing with numerous items and the store has turned a small purchase into a large purchase.

Some would say that is deceiving, but really the store was helping you by pointing out a variety of other items that would be complimentary to the milk that you purchased. So now, instead of just having a glass of milk, you can have a sandwich to with it. This is good for the consumer and smart business practice.

With ninety-seven percent of consumers going online to research new products and services, the traffic is there. On the other hand, less than forty percent of businesses have a real presence online. The important part is that most of those consumers are searching locally so they can go to the bricks and mortar building, and purchase the items that they just researched. So, there are more people looking for products and services than business to supply those products and services.

If you are not being found online, then you might want to rethink your strategy. Equally, as consumers become more astute and refined, it is no longer in your interest to have a “Done it Myself” website, if you want to build and serve your clients. That would be like telling your clients that you know the product due date has passed, but it should be fine.

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eCommerce and Web Development Design

The two are not mutually exclusive. In other words, if you understand how consumers browse websites, what they expect out of the experience and create a process that leverages that information, then you will serve your clients better and complete more sales.

Ease of use is the keyword for eCommerce and Web Development Design. Just like a book, if you do not connect with your audience to go to page two, then something is missing. It is the processes that move consumers to the next step. It’s not manipulation, as some would tell you, but a conscience catering to the needs of the individual. The cornerstone to the process is understanding why we shop, what we expect from an online purchasing experience and feeding those needs. Navigational structures, usability and intuitive design will help them have a concise and rewarding experience. There are well-developed Internet-based technologies and techniques that have been developed over the last two decades that will help you and your clients accomplish this.

There are usability checklists that can be used to evaluate the user experience, which are like maps that reveal avenues of repeated success or failure. Once identified, like roadways, they can be repaired, rerouted or rebuilt to allow an ease of flow to the given destination. Aspects to be considered are intuitive layout and structure, visual appeal, cross-browser compatibility, efficient-downloading, proper branding and effective calls to action where they are most effective. Of course, not all web designers in Ottawa or anywhere else in the world have accumulated the experience that allows them to fully understand these processes and tend to focus on only a few of the aspects. Get the right process in place and make it easy for your website visitors to do business with you.

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