Sales Management: Marketing Strategies

If you woke up this morning and suddenly realized that you are in the 21^st Century, which is not the Century you were born in, not the century you were trained for and you wish that you had watched more episodes of Star Trek, well you’re not alone. But don’t panic, we are only at the beginning of the Century, and although you may feel like you’re behind, there is time to catch up. Let’s bring up to speed.

The Universe started with a Big Bang and now it’s a half hour television series. But that may not help you much. The world that we left behind was the 20^th Century. In that world, Marketing had evolved to be a one-way communication for those who could afford it. Past marketing modalities for Business were limited to spending thousands of dollars for the printed word, tens of thousands for radio broadcasts and hundreds of thousands for television spots. Broadcasts were a one-way communication that consumers were forced to endure in order to read an article, hear the latest hit or see how their favorite show ends. MindGame Marketing Consultants.

With 97% of consumers going online to research new products and services, it is no mystery that Businesses need to find a way to connect online. But in this Century consumers CHOOSE what they want, how they want it and when they want it. If they are not engaged, they can be gone in less time than it takes to finish reading this sentence.

So, now that you understand the concepts, it is time to bring you to the conclusion that other things have changed as well. Communications have changed, expectations have changed and how we handle Business has changed. For better or worse, we are in a pivotal point in time where everything is in flux. And, as they say, “the more things change, the more they stay the same.” See us at MindGame Marketing Consultants.

The Shotgun Show is a highly effective and cleverly disguised Online Marketing How To platform that is the 21^st Century Internet Marketing Strategy and vehicle for Social Media Marketing. Get with an Internet Marketing Company that knows how to leverage the new “word of mouth.”

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Many small businesses view getting their products onto the shelves of big box retailers such as Wal-Mart, as winning the lottery. Besides dramatically increasing a business’s profits and opening doors to other lucrative retail contracts, having your products on a big box retailer’s shelves gives consumers and other retailers the message that your company’s products are winners.

However, competition is fierce; in 2004, about 10,000 new suppliers applied to become Wal-Mart vendors. Of those, only about 200, or 2%, were ultimately accepted. So, how can your company be one of those few companies? The first thing you have to do is ensure that your product and your company will be attractive to a big box retailer. And for that there is a specific, designed process to be followed.

Big box retailers don’t want to bother with the untried and unproven. They are about volume and margins and what the consumer will buy. There are so many businesses competing to be suppliers that they don’t have to take whatever comes. According to Gwendolyn Bounds in her book The Long Road to Wal-Mart Shelves, “Wal-Mart doesn't like to account for more than 30% of a supplier's total business because if it suddenly had to change an order based on shifting trends, it could sink the supplier.” So, having other retail accounts increases your chances of getting the big box retail account.

Creating the kind of product that big box buyers are looking for is the top priority. With thousands of product categories and duplication, there’s absolutely no incentive for a big box buyer to commit to carrying a clone. The ideal product is something different, which will still fit with the retailer’s current product lines. Even if you can get the buyer interested in your product, having only one product to offer can be a deal killer. Setting up a new supplier takes time and effort, so the potential supplier who can offer a complete line rather than a single product will always have the edge. And although it can take six months to a year on average for a supplier to get a first purchase order, when that first order comes in, you’re expected to move fast.

If you want to be a Costco, Home Depot or Wal-Mart supplier, you’ve got to win over the buyer and show that you can overcome obstacles. Whether it's upgrading your packaging or changing your pricing you have to show that you’re willing to work with the retailer.

http://bigboxmg.com/ 918 625 4946, Big Box Stores require specific Marketing Strategies. Design your Marketing Plan with Big Box Marketing and get your idea onto Big Box Shelves.

Posted via email from Ottawa Social Media Marketing