How Your Business Goals Affect Internet Development

If you have a Business, we hope that you have Business goals. Some goals are short term and others are long term. When it comes to Internet Development, you only need to look a short distance behind to understand how you should apply yourself to the future. Five years ago, most Businesses were working to have a website. Today, having a website is the bare minimum, but working your overall web presence is the key to online success.

If your mind just shut off, you are not alone. After the SEO, on-page, off-page, Web 2.0, keywords, apps, mobile, smart phones, www, video sites, social media, local search, upload, download, exe, dir, url, clf, lol, mic-key-mouse, it’s a wonder we get any sleep at night! And, you are expected to get everything else in your life and business accomplished at the same time. It seems that there is no rest for the weary. But actually, there is.

When it comes to your web presence, DIY will no longer produce enough results to make it worth your while. The web has changed, continues to evolve and in five years will be ten generations older. Currently, the trust factor is increasing and more people are buying directly from Internet, to a degree. The most powerful piece of information is that most consumers go online to research new products and services in their neighborhood, then hop in their car to go purchase them. On the other hand, less than thirty percent of local businesses are properly leveraging search engines, apps and social media. The conclusion is that there are more people searching for products and services than there are businesses to provide them. The businesses are physical there, but they cannot be found. Ask not what the Internet can do for you, but find out How Your Business Goals Affect Internet Development.

The Shotgun Show is a highly effective and cleverly disguised Online Marketing How To platform that is the 21^st Century Internet Marketing Strategy and vehicle for Social Media Marketing. Get with an Internet Marketing Company that knows how to leverage the new “word of mouth.”

http://shotgunshow.com

Posted via email from Ottawa Social Media Marketing

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Website Builders Discuss SEO and Online Marketing

site Builders N-Vision IT in Ottawa, Ontario have been Designing and Building Websites the turn of the century. It doesn’t sound like much, but if you think of it, at the turn of the Century, the internet was 17 years old, Napster was the first massively adopted peer to peer sharing platform and there are 20 million websites worldwide, double of what it was 9 months earlier. Search Engine Optimization was barely a valid term, the dotcom bubble bursts and bandwidth is more likely something to be applied to aging rockers than to the Internet. It will be 4 years before Facebook shows its face for the first time, 5 years before Youtube plays its first video named “me at the zoo,” and 6 years before the first Tweet.

In the history of mankind it just a blip, a nano second less time than it takes to think a thought, but for those of us who have lived through it, it has been the equivalent of decades collapsed into weeks and a million ideas balanced on the head of a pin. And as we stand here today, none of us can be certain where it is going and what it will evolve into, but we all know that the odds of guessing the outcome correctly are exponentially worse than winning the lottery.

SEO or Search Engine Optimization is the creation of your website is a system that makes it easy for search engines to index your content and connect you with the people who are searching for your products and services. Simple!

But, then again, not really. Like most things, if you know the tricks, then it is easier. But in reality, everything on the web is in flux all of the time. When it comes to Online Marketing, there are elements that you can leverage to increase your credibility and authority-ship. After all, Google is looking for valid authority on all subjects. We wouldn’t want to disappoint now, would we. Come and discuss SEO and Online Marketing anytime with N-Vision IT. 613 722 1965

The Shotgun Show is a highly effective and cleverly disguised Online Marketing How To platform that is the 21^st Century Internet Marketing Strategy and vehicle for Social Media Marketing. Get with an Internet Marketing Company that knows how to leverage the new “word of mouth.”

http://shotgunshow.com

Posted via email from Ottawa Social Media Marketing

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The 4 Crucial Components of Web Site Design

Four may seem like a small number for most people when they think of the components of a web site design, but alas, four it is. Each element contributes to the effectiveness of a site and is designed to capture, inform and lead a consumer through to an outcome.

Look and Feel, sometimes referred to as CLF, or Common Look and Feel, is the first crucial element of Web Site Design. Your face page is your first impression. It is like entering the lobby to your space. When looking at it, does it make you feel at ease or tense, does it say inviting or hurry-up? It can say whatever you want, depending on the services and products that you supply, and the outcomes that want to have.

Content is like the voice of your site. It sets the tone of you services and product. What may begin as a “hello and welcome” might eventually help visitors to quickly narrow down their choices, help them understand what you offer, and direct them to where it can be found. It may also offer an overview for short attention spans and a deeper explanation for those who need more information. Content can include pictures, text, video, links, slideshows, games and Apps. There are no restrictions, but there are unwritten rules that one site more effective than another. Like anything, once you know the tricks, it is easy. The problem with applying that philosophy to the Internet, is that it is in a constant state of change, and so must your website be.

Transactions or is it easy for your visitors to find, assess and comprehend your offerings and then check out with the greatest of ease? Just like the design of a physical store, there are processes to leading Web Site visitors into your store where they can find the milk, and then lead them past all of the other things they may need on the way out.

A Call to Action is the final crucial component of web site design. Think of it as a gentle nudge or a direct push. Either way, consumers need to know that they have made the right choice, and if you do not provide it, well I think you know the rest. According to N-Vision IT, Ottawa, 613 722 1965 the 4 crucial components of web site design are Look and Feel, Content, Transactions and a Call to Action.

The Shotgun Show is a highly effective and cleverly disguised Online Marketing "How To" platform that is the 21^st Century Internet Marketing Strategy and vehicle for Social Media Marketing. Get with an Internet Marketing Company that knows how to leverage the new “word of mouth.”

http://shotgunshow.com

Posted via email from Ottawa Social Media Marketing

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