When it comes to thinking outside the box, there is no spoon. Like Neo in The Matrix, when he is visiting the Oracle and meets another Potential who appears to be bending a spoon with his mind... "to bend the spoon is impossible, but you must first realize the truth. There is no spoon." When it comes to Online Marketing in the 21st Century, there is no Box.
Past marketing modalities were limited to spending thousands of dollars for PRINT, tens of thousands for RADIO and hundreds of thousands for TELEVISION.
Broadcasts were a one-way communication where consumers were forced to endure commercials in order to read an article, hear their favourite song or see how a show ended. But in this Century consumers CHOOSE WHAT they want, HOW they want it and WHEN they want it. If they are not engaged properly, they can be GONE in less time than it takes to finish reading this sentence.