Ever since Google included social media like Facebook, Twitter and LinkedIn in the algorithm for their search engines, the need to be on it has grown exponentially. And like all things that grow exponentially, being late to the party is like a double-edged sword. It’s not so good to be late, because you have missed all of the hard work and processes that have led to this moment. The good side is that you have missed all of the hard work and processes that have led to this moment, but you do not need to repeat them to glean the knowledge within.
At this point, what most have learned about social media marketing, is that you need to be where the people are, and they are on social media like Facebook, Twitter and LinkedIn. You need to have information in place to allow individuals who may be interested in your products or services to interact with you. You need to lead them through a clear process, much like a puzzle, whereby one piece connects to the next piece until the picture is revealed. The most important thing that most businesses have learned, is that the time for Do-It-Yourself, is now a thing of the past.
Expectations have increased as fast as everything else on the web. Where it was once stylish to have hundreds of pages of text, now less is more. Where once the addition of a picture to your website was considered to be vogue, a video is the standard. Where once a simple website was enough to get the attention of search engines, now social media marketing is the standard. Social Media Marketing in Ottawa is a boat that has left the dock. As it drifts away and you continue to watch it go, it won’t be long before you will need to get wet in order to be onboard. We have solutions for beginners right through to advanced online marketing.
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