Ottawa Social Media Marketing Consultants

business in Ottawa

Ever since Google included social media like Facebook, Twitter and LinkedIn in the algorithm for their search engines, the need to be on it has grown exponentially. And like all things that grow exponentially, being late to the party is like a double-edged sword. It’s not so good to be late, because you have missed all of the hard work and processes that have led to this moment. The good side is that you have missed all of the hard work and processes that have led to this moment, but you do not need to repeat them to glean the knowledge within.

At this point, what most have learned about social media marketing, is that you need to be where the people are, and they are on social media like Facebook, Twitter and LinkedIn. You need to have information in place to allow individuals who may be interested in your products or services to interact with you. You need to lead them through a clear process, much like a puzzle, whereby one piece connects to the next piece until the picture is revealed. The most important thing that most businesses have learned, is that the time for Do-It-Yourself, is now a thing of the past.

Expectations have increased as fast as everything else on the web. Where it was once stylish to have hundreds of pages of text, now less is more. Where once the addition of a picture to your website was considered to be vogue, a video is the standard. Where once a simple website was enough to get the attention of search engines, now social media marketing is the standard. Social Media Marketing in Ottawa is a boat that has left the dock. As it drifts away and you continue to watch it go, it won’t be long before you will need to get wet in order to be onboard. We have solutions for beginners right through to advanced online marketing.

Brought to you by The Shotgun Show TM, a highly effective and cleverly disguised Online Marketing “How To” platform and 21^st Century Internet Marketing Strategy for Social Media Marketing. Get with an Internet Marketing Company that knows how to leverage the new “word of mouth.”

http://shotgunshow.com

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10-Minute Website Design Strategy

I was riding with a friend in his car, who is a self-proclaimed technology neophyte, but he is very dependant on his “toys.” He would be challenged to exist without being grumpy if he were to lose his phone which docks with his car and delivers any combination of two thousand songs and movies and games and, and, and I can’t wait until he get’s a phone that makes French fries. Meanwhile, he has a website that he designed himself, he manages himself and neglects himself. He is always complaining that he can never find himself in search engine searches and designs his keywords by what he thinks is relevant and what his family think are relevant. Needless to say, this is like putting the wrong phone number and an address that is across town on all of your advertising.  Only the lost and random are going to find you!

DIY is great for personal or a hobby related Website Design Strategy. For a real business, DIY Websites are parallel to creating your business cards in crayon. What is most bizarre is that my friend is a Real Estate Agent who scoffs at people who try to sell their house themselves. I try to point out the obvious hypocrisy, but it’s his argument and his car, so I look out the window.

The next day, I went into his admin area, altered a few of keywords, made some internal adjustments to his text, titles and pictures and set him up a blog. Before long, his site had an increase in hits and he was able to find himself in searches. He never reached Page One, but was suddenly aware that DIY was not the most effective Online Marketing Strategy for a Business. Contact N-Vision IT at 613 722 1965 for a 10 Minute Website Design Strategy from the best Web Development Design team in Ottawa.

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Business at a Thousand Views per Hour

It’s Monday, and in the last 72 hours, there was one seemingly ordinary business in a quiet corner of Ottawa, who introduced themselves to over 73,000 people. While they brushed their teeth they presented their company concepts to 500 people. While they were eating their breakfasts, lunches and dinners they expounded on their products to 7,500 people. While they enjoyed a movie with their kids, they demonstrated their expertise to 2,000 people. You might think that they are the best multi-tasking, networkers in Ottawa, and you would be right… sort of.

Meet N-Vision Interactive, who also go by the online moniker of betterwebsites. They are a humble group of diligent, somewhat geeky and definitely effective Ottawa based Website Design firm. They specialize in Mobile Apps, ecommerce, Social Media Marketing and all Web related actions to get more attention from search engines, more eyes on pages and easier routes to satisfying their clients, clients. Translation: They apply their extensive understanding of Internet processes for whomever wants more traffic.

On Friday, an episode of the Shotgun Show featuring N-Vision Interactive was posted on Youtube and dispersed to multiple blogs, social media, video, and article sites that has had over 72,000 views since. It might surprise you to know that there are not any lingerie models or pop stars associated with this video. It lacks a cute puppy, is devoid of any and all Jackass-style stunts and does not contain footage from a natural or man-made disaster, caught on a phone.  It is just a 3-minute video about them and their business.

What’s the catch? Actually, there is no “catch.” This is corporate video in the 21^st Century. It’s a combination of entertainment and information that grabs the viewer and carries them through the entire episode. It is the new “first-impression,” cleverly distributed on social media, the “new word of mouth.” What really got the ball rolling was the ability of these two companies to leverage their combined established networks that were built by the Shotgun Show and N-Vision over the last nine months. Because they had spent time and energy building their friends, followers and lists, the video was shared by friends and re-posted repeatedly. And their friends shared it, and their friend’s friends shared it, and so on. This caught the attention of the search engines, increased their authority and directly contributed to its success. And since 20% of viewers watch multiple videos in a given channel, then all of the other episodes of the Shotgun Show benefitted as well.

So, if you would you like to talk about your business to 24,000 people while you sleep next weekend, or you need a little more search engine love or you are having challenges getting your information across the internet, you might want to contact the teams who know how to do it.

 

http://betterwebsites.ca N-VisionIT,  613 722 1965, is a Website Design Company in Ottawa with clients on several continents. Specializing in Ottawa Web Marketing for Web Applications, Mobile Applications, Social Media Marketing and Flash Website Design.

 

http://shotgunshow.com The Shotgun Show is a highly effective Online Marketing platform that is the 21^st Century vehicle for advertising and Social Media Marketing, the new “word of mouth.”

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eCommerce and Web Development Design

The two are not mutually exclusive. In other words, if you understand how consumers browse websites, what they expect out of the experience and create a process that leverages that information, then you will serve your clients better and complete more sales.

Ease of use is the keyword for eCommerce and Web Development Design. Just like a book, if you do not connect with your audience to go to page two, then something is missing. It is the processes that move consumers to the next step. It’s not manipulation, as some would tell you, but a conscience catering to the needs of the individual. The cornerstone to the process is understanding why we shop, what we expect from an online purchasing experience and feeding those needs. Navigational structures, usability and intuitive design will help them have a concise and rewarding experience. There are well-developed Internet-based technologies and techniques that have been developed over the last two decades that will help you and your clients accomplish this.

There are usability checklists that can be used to evaluate the user experience, which are like maps that reveal avenues of repeated success or failure. Once identified, like roadways, they can be repaired, rerouted or rebuilt to allow an ease of flow to the given destination. Aspects to be considered are intuitive layout and structure, visual appeal, cross-browser compatibility, efficient-downloading, proper branding and effective calls to action where they are most effective. Of course, not all web designers in Ottawa or anywhere else in the world have accumulated the experience that allows them to fully understand these processes and tend to focus on only a few of the aspects. Get the right process in place and make it easy for your website visitors to do business with you.

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