Hey all...
If you have been following Shotgun with Carlo, you'll see that we have built something worth talking about on Social Media in Ottawa. The true power of Shotgun is the conversation. Past modalities of discussing your business were to "tell" people who you were, what you do and what you offered. In the 21st Century, social media users want to discover your business, they want to know the person behind the business and know immediately if they can "trust" you. Since price is third on the list of reasons of "why people purchase," a diatribe of benefits or the lowest price or repeating that you are the best is not going to engage anyone... it has been done ad nauseam! Consumers want to engage... so give them what they want. You!
If you have been following Shotgun with Carlo, you'll see that we have built something worth talking about on Social Media in Ottawa. The true power of Shotgun is the conversation. Past modalities of discussing your business were to "tell" people who you were, what you do and what you offered. In the 21st Century, social media users want to discover your business, they want to know the person behind the business and know immediately if they can "trust" you. Since price is third on the list of reasons of "why people purchase," a diatribe of benefits or the lowest price or repeating that you are the best is not going to engage anyone... it has been done ad nauseam! Consumers want to engage... so give them what they want. You!
