Marketing Strategy Ottawa
Every business in Ottawa needs a marketing strategy. Marketing has shifted away from the one-way broadcast that dominated the last 70 years. Ninety-seven percent of today’s consumers begin online when searching for new services and if they don’t find you there they will find your competition. Your Marketing Strategy might include creating videos to highlight your products or services. You might write articles that talk about you history or answer frequently asked questions. You may want to start a blog, align yourself with authority sites or create a podcast. These methods of marketing can be highly effective, but if this is your first time you will want to spend some time on your campaign focusing your message.
You will need to know “whom” your message is crafted for. This is known as your primary demographic. Does your business serve men, women, children or all? What age are they? A message to capture the attention of a man will be different from a message to capture the attention of a child. Next you will need to know “where” your clients are. Do you sell mostly in your own street, neighborhood, city, country or planet? If you are a chiropractor, then it is likely that your clients come from within a fifty-mile radius of your practice.
The most successful business leaders use all of these methods. They have videos on Youtube, articles on article sites, postings on blogs, podcasts on channels and social media marketing posts on various sites. Ottawa Social Media Marketing is an online consulting company helping business with lead capture and follow up using video, blogs and social media including Youtube, Twitter, Facebook and LinkedIn. Corner your niche like never before by having a full spectrum marketing strategy in Ottawa.