SEM stands for Search Engine Marketing. That is the craft and science of creating websites and media to satisfy the requirements of search engines. Each search engine assesses websites by reading the text, titles and media that is on your site and across the web.
SEO has changed a lot in the last few years. It has gone from being worldly to being local. After all, the average small and medium business does business within specific geographic regions. Some marketers have difficulty understanding the intricacies of search engine marketing and for you there are third party agencies to manage your search marketing.
The term "Search Engine Marketing" was created in 2001 to cover the activities involved in performing SEO, pay per click advertising, submitting sites to directories, search analytics and developing online marketing strategies for businesses, organizations, and individuals.
Search Engine Marketing Management also focuses on return on investment (ROI) and integrates organic SEO. This is the art of achieving top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. For example fifty percent of your Page Rank comes from On-Page elements or the information that is gathered form your website. The other fifty percent comes from Off Page elements or where search engines find you in the rest of the web. If they aren’t finding you Off Page then you are only running a two-cylinder engine on one cylinder.
Ottawa Social Media Marketing is an online consulting company helping business with lead capture and follow up using video, blogs and social media including Youtube, Twitter, Facebook and LinkedIn. Corner your niche like never before.