The Marketing Paradigm has shifted. Whether you know it or not, nearly all consumers use online media when researching new products or services. Think of it: where do you turn when you are looking for a doctor, furniture, shoes, household goods, specials, information, ideas, entertainment, or a brief respite from your day? The Internet. Like it or not, it is here to stay and continues to grow exponentially on a daily basis. Welcome to the future. If you had any doubts about it, you can put them to rest right now.
If you have a business, you are in luck. Most consumers go to the Internet to search for new products and services, but only a fraction of those make a purchase online. If you have an online store, don’t fret, because the numbers of people who are having positive user experiences making purchases online are growing exponentially as well. But let’s face it, not many of us are buying shoes online, because we need to try them on. But, consumers looking for where to buy shoes, or where shoe specials exist or local vendors that sell a specific kind of shoe or ideas for new shoes are online in large numbers. So, if you are a shoe vendor and your online presence is lacking, your competition is going to be found.
But have no fear, as we are only at the beginning of the online marketing swell, and since the Internet is changing so quickly, there is always room to capitalize online. But you need to do more than have a site. Everyone has a site, and since the rules change so frequently, it is important to do more than have a website. Over 2 billion people watch videos on Youtube every day, which speaks volume to video marketing. Unlike yesterday, video production and broadcasting were expenses that the average business could not afford. Today, it is cheaper than it has ever been, and much more effective. Not only that, but very few businesses even know how to get involved. That is where experience comes in. Brand Your Biz with Online Marketing.
