Ottawa Social Media Marketing
The new Marketing Paradigm is firmly in place with 97% of consumers choosing online search engines when researching new products and services. The common misconception is that only Generation Y uses these technologies, but research shows that the largest growing online sector are baby boomers and seniors with over $2 Trillion in spending power. And that is where the power of marketing with social media comes into play.
Marketing has shifted away from the one-way broadcast that dictated to consumers via TV, radio and newspapers. Before the internet, consumers were told what they like, repeatedly beaten with messages or lulled into a purchase through a catchy tune. Today's consumers choose to interact and communicate on their own terms through social media. Facebook and Twitter have more than 700 million members and You Tube gets around 300 million visitors per month. And that is where the power of marketing with social media comes into play.
In today’s market place, business leaders are leveraging the knowledge of social media experts to help plan and execute online, offline and mobile marketing strategies with Zero effort. Ottawa Social Media Marketing is an online consulting company helping business with lead capture and follow up using video, blogs and social media including Youtube, Twitter, Facebook and LinkedIn amongst others.
Google, which receives the lions share of web searches, Ranks web pages according to an algorithm which includes millions of parameters. No one knows the recipe for the secret sauce but it is known that they calculate on-page and off-page factors equally. So having a great website with all of the right words in the right place, at it’s best, is still only worth 50% of your overall score. This is where the power of Ottawa Social Media Marketing Dot Com really hits the road. Get a FREE copy of our White Paper on The Current State of Social Media.